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Wisconsin · BLS May 2025

Web Design Rates in Wisconsin

The median web developer wage in Wisconsin is $43.57 an hour, 2% below the US median. A freelancer there should charge about $55–$85 an hour — $1,000–$1,550 for a five-page site.

Pages

5
What the site needs

What to charge

$1,000–$1,550

About 18 hours at $55–$85 an hour, the freelance rate in Wisconsin. Plus $50–$105 a month for hosting and updates.

Web design rates in Wisconsin

Web designer pay in Wisconsin

Median web developer wage
$43.57/hr
$90,600 a year
Freelance rate
$55–$85
an hour, estimated
Rank among states
15th
of 49 with published data
WisconsinMedian hourlyAverage hourlyEmployed
Web developers$43.57$44.471,180
Web and digital interface designers$45.84$45.35880

A dash is a figure BLS did not publish for Wisconsin.

What to charge for a website in Wisconsin

At $55–$85 an hour. Price the job, not the hours: quote the project, and use these to check you are not working for less than a Wisconsin employee would.

SitePriceMonthly
One-page site$500–$750$50–$105
Five-page business site$1,000–$1,550$50–$105
Five pages with online booking$1,200–$1,850$50–$105
Eight pages, copy written for them$2,150–$3,300$50–$105
Small online shop$1,700–$2,650$50–$105

Prices for a particular business — a restaurant, a dentist, a plumber — are in website cost by business.

States with similar rates

Web design rates in Wisconsin's metro areas

BLS publishes figures for 5 metro areas in Wisconsin:

  • Milwaukee — $48.42 an hour (median web designer wage)
  • Madison — $40.14 an hour (median web developer wage)
  • Green Bay — $37.75 an hour (median web developer wage)
  • Oshkosh — $36.85 an hour (median web developer wage)
  • Appleton — $29.38 an hour (median web developer wage)

Find clients in Wisconsin

Search any town in Wisconsin for local businesses with no website with the free finder.

Web design rates in other states

Questions

How much do web designers make in Wisconsin?+

The median web developer wage in Wisconsin is $43.57 an hour, about $90,600 a year (BLS, May 2025). Web and digital interface designers earn a median $45.84 an hour.

How much do freelance web designers charge in Wisconsin?+

About $55–$85 an hour: 1.25 to 2 times the employee wage, which covers self-employment tax, insurance, software and the hours nobody pays for.

How much does a website cost in Wisconsin?+

A five-page small-business website built by a Wisconsin freelancer costs about $1,000–$1,550, plus $50–$105 a month for hosting and updates.

How many web developers work in Wisconsin?+

BLS counts 1,180 employed web developers and 880 web and digital interface designers in Wisconsin. Freelancers are not included.

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Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, for web developers (15-1254) and web and digital interface designers (15-1255). Those are employees' wages; freelance rates and prices here are estimates built from them, not BLS figures.