Appleton, WI · BLS May 2025

Web Design Rates in Appleton, WI

The median web developer wage in the Appleton area is $29.38 an hour, 34% below the US figure. A freelancer there should charge about $35–$60 an hour — $650–$1,100 for a five-page site.

Pages

5
What the site needs

What to charge

$650–$1,100

About 18 hours at $35–$60 an hour, the freelance rate in Appleton. Plus $40–$80 a month for hosting and updates.

Web designer pay in Appleton

Median web developer wage
$29.38/hr
$61,100 a year
Freelance rate
$35–$60
an hour, estimated
Rank among metros
174 of 191
with published data
Appleton areaMedian hourlyAverage hourlyEmployed
Web developers$29.38$35.4940
Web and digital interface designers———

BLS area: Appleton, WI. A dash is a figure BLS did not publish for it.

Appleton against Wisconsin and the US

AreaMedian web developer wageFreelance rate
Appleton area$29.38$35–$60
Wisconsin$43.57$55–$85
United States$44.54$55–$90

What to charge for a website in Appleton

At $35–$60 an hour. Quote the project, not the hours; use these to check the quote pays at least what a local employee earns.

SitePriceMonthly
One-page site$500–$750$40–$80
Five-page business site$650–$1,100$40–$80
Five pages with online booking$750–$1,300$40–$80
Eight pages, copy written for them$1,350–$2,350$40–$80
Small online shop$1,100–$1,850$40–$80

For a particular kind of business, see website cost by business.

Find clients in Appleton

Search Appleton and the towns around it for local businesses with no website with the free finder.

Other metro areas in Wisconsin

Questions

How much do web designers make in Appleton?+

The median web developer wage in the Appleton, WI metro area is $29.38 an hour, about $61,100 a year (BLS, May 2025). That is 33% below the Wisconsin figure.

How much do freelance web designers charge in Appleton?+

About $35–$60 an hour: 1.25 to 2 times the employee wage, which covers self-employment tax, insurance, software and the hours nobody pays for.

How much does a website cost in Appleton?+

A five-page small-business website built by a freelancer in the Appleton area costs about $650–$1,100, plus $40–$80 a month for hosting and updates.

How many web developers work in Appleton?+

BLS counts 40 employed web developers in the Appleton metro area. Freelancers are not included.

Selling websites in Appleton?

SitesGen finds the businesses around Appleton with no website, builds each a finished one from its own photos and reviews, and writes the pitch.

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Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, for web developers (15-1254) and web and digital interface designers (15-1255). Those are employees' wages; freelance rates and prices here are estimates built from them, not BLS figures.