Madison, WI · BLS May 2025

Web Design Rates in Madison, WI

The median web developer wage in the Madison area is $40.14 an hour, 10% below the US figure. A freelancer there should charge about $50–$80 an hour — $900–$1,450 for a five-page site.

Pages

5
What the site needs

What to charge

$900–$1,450

About 18 hours at $50–$80 an hour, the freelance rate in Madison. Plus $45–$100 a month for hosting and updates.

Web designer pay in Madison

Median web developer wage
$40.14/hr
$83,500 a year
Freelance rate
$50–$80
an hour, estimated
Rank among metros
76 of 191
with published data
Madison areaMedian hourlyAverage hourlyEmployed
Web developers$40.14$43.19230
Web and digital interface designers$38.98$41.06200

BLS area: Madison, WI. A dash is a figure BLS did not publish for it.

Madison against Wisconsin and the US

AreaMedian web developer wageFreelance rate
Madison area$40.14$50–$80
Wisconsin$43.57$55–$85
United States$44.54$55–$90

What to charge for a website in Madison

At $50–$80 an hour. Quote the project, not the hours; use these to check the quote pays at least what a local employee earns.

SitePriceMonthly
One-page site$500–$750$45–$100
Five-page business site$900–$1,450$45–$100
Five pages with online booking$1,100–$1,750$45–$100
Eight pages, copy written for them$1,950–$3,100$45–$100
Small online shop$1,550–$2,500$45–$100

For a particular kind of business, see website cost by business.

Find clients in Madison

Search Madison and the towns around it for local businesses with no website with the free finder.

Other metro areas in Wisconsin

Questions

How much do web designers make in Madison?+

The median web developer wage in the Madison, WI metro area is $40.14 an hour, about $83,500 a year (BLS, May 2025). That is 8% below the Wisconsin figure.

How much do freelance web designers charge in Madison?+

About $50–$80 an hour: 1.25 to 2 times the employee wage, which covers self-employment tax, insurance, software and the hours nobody pays for.

How much does a website cost in Madison?+

A five-page small-business website built by a freelancer in the Madison area costs about $900–$1,450, plus $45–$100 a month for hosting and updates.

How many web developers work in Madison?+

BLS counts 230 employed web developers and 200 web and digital interface designers in the Madison metro area. Freelancers are not included.

Selling websites in Madison?

SitesGen finds the businesses around Madison with no website, builds each a finished one from its own photos and reviews, and writes the pitch.

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Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, for web developers (15-1254) and web and digital interface designers (15-1255). Those are employees' wages; freelance rates and prices here are estimates built from them, not BLS figures.