What the checker looks for
- It won’t load. The domain has lapsed, the hosting was cancelled or the server errors. The strongest pitch there is.
- Its domain has been taken. A lapsed domain bought by someone else now shows a casino or a parking page to anyone who searches for the business. Owners almost never know.
- No HTTPS. Chrome labels the site “Not secure” next to the address.
- Not built for phones. No mobile layout, so the page shows as a shrunken desktop site on the phones most visitors use.
- Slow and heavy. Seconds before anything appears, and many visitors leave before then.
- A Facebook page instead of a website. Listed as the website, and nothing a customer can book from.
- No way to reach them. No phone link, no form, no booking — a brochure, not a website.
How the ranking works
Every problem found adds to a score out of 100, weighted by how much it costs the business: a site that won’t load scores higher than one that is merely slow. Sites that are already well built are left out entirely, so the list is only businesses worth a message.
Outdated websites vs. no website
A business with a bad website already believes in having one, which makes the conversation easier: you are fixing something, not selling an idea. A business with no website at all is a bigger change for the owner and often a bigger sale. Work both lists — the businesses without websites finder covers the second.
Turning a bad website into a client
Lead with the problem they can check in ten seconds on their own phone, then the fix. A link to a finished replacement — their name, their photos, their reviews — does more than any audit report. SitesGen builds that replacement in minutes and writes the message that goes with it.