The Best Web Design Niches, Ranked With Live Data

The 10 best web design niches

Ranked for someone selling websites to local businesses: what the trade pays, how many need a site, and how easy the owners are to reach.

1. Dentists — sites sell for $2,000–$6,000. Every new patient is worth thousands over the years, so a site that wins one a month pays for itself many times over. Dentists understand marketing spend.
2. Law Firms — sites sell for $2,000–$6,000. Clients choose a lawyer on trust before they ever call. A credible site is the difference, and firms pay accordingly.
3. Roofers — sites sell for $1,500–$4,000. High-value jobs, searched for urgently after every storm. Many roofers still run on referrals and a phone number.
4. Real Estate Agents — sites sell for $1,500–$5,000. A single listing pays a fee that dwarfs any website. Independents compete with the big brands online and know it.
5. Accountants — sites sell for $1,500–$4,000. Steady demand, a busy season everyone searches in, and owners who think in return on investment.
6. Vets — sites sell for $1,500–$4,000. New-pet registrations and emergencies both start with a search. Independent practices are under pressure from the chains.
7. Physiotherapists — sites sell for $1,500–$4,000. Patients compare clinics before booking a first assessment, and each patient books a course of treatments.
8. Auto Repair Shops — sites sell for $1,000–$3,000. People look for a garage they can trust, nearby, right now. Plenty of excellent shops have no site at all.
9. Restaurants — sites sell for $800–$2,500. Smaller tickets but huge numbers: in many cities, around half of independent restaurants have no website listed.
10. Hair Salons — sites sell for $800–$2,500. Bookings are the business. A site that takes them around the clock is easy to sell and easy to show.

High-ticket web design niches

If you want fewer, bigger clients, go where one new customer is worth thousands to the business: dentists, law firms, roofers, real estate agents, accountants and vets. The sale takes longer and the site has to look the part, but a single client can be worth ten cafés.

How to choose your niche

1. Count the opportunity. Run the finder for your city. A trade with hundreds of businesses and no website is a market; one with ten is a list.
2. Check what it pays. The price ranges above are typical for small independents. Multiply by the number without a site.
3. Make sure you can reach them. Trades with storefronts are easy to walk into; trades that work from a van need a phone number. The lead generator shows who has one.
4. Build three examples. Three finished sites for real businesses in the trade is a portfolio and three pitches at once. SitesGen builds them in minutes.

Niches by city

Every trade counted, with the businesses behind the numbers, for these cities: