Rochester, NY · BLS May 2025

Web Design Rates in Rochester, NY

The median web developer wage in the Rochester area is $38.43 an hour, 14% below the US figure. A freelancer there should charge about $50–$75 an hour — $900–$1,350 for a five-page site.

Pages

5
What the site needs

What to charge

$900–$1,350

About 18 hours at $50–$75 an hour, the freelance rate in Rochester. Plus $45–$95 a month for hosting and updates.

Web designer pay in Rochester

Median web developer wage
$38.43/hr
$79,900 a year
Freelance rate
$50–$75
an hour, estimated
Rank among metros
99 of 191
with published data
Rochester areaMedian hourlyAverage hourlyEmployed
Web developers$38.43$41.04140
Web and digital interface designers$44.01$48.51400

BLS area: Rochester, NY. A dash is a figure BLS did not publish for it.

Rochester against New York and the US

AreaMedian web developer wageFreelance rate
Rochester area$38.43$50–$75
New York$47.39$60–$95
United States$44.54$55–$90

What to charge for a website in Rochester

At $50–$75 an hour. Quote the project, not the hours; use these to check the quote pays at least what a local employee earns.

SitePriceMonthly
One-page site$500–$750$45–$95
Five-page business site$900–$1,350$45–$95
Five pages with online booking$1,100–$1,650$45–$95
Eight pages, copy written for them$1,950–$2,950$45–$95
Small online shop$1,550–$2,350$45–$95

For a particular kind of business, see website cost by business.

Find clients in Rochester

Search Rochester and the towns around it for local businesses with no website with the free finder.

Other metro areas in New York

Questions

How much do web designers make in Rochester?+

The median web developer wage in the Rochester, NY metro area is $38.43 an hour, about $79,900 a year (BLS, May 2025). That is 19% below the New York figure.

How much do freelance web designers charge in Rochester?+

About $50–$75 an hour: 1.25 to 2 times the employee wage, which covers self-employment tax, insurance, software and the hours nobody pays for.

How much does a website cost in Rochester?+

A five-page small-business website built by a freelancer in the Rochester area costs about $900–$1,350, plus $45–$95 a month for hosting and updates.

How many web developers work in Rochester?+

BLS counts 140 employed web developers and 400 web and digital interface designers in the Rochester metro area. Freelancers are not included.

Selling websites in Rochester?

SitesGen finds the businesses around Rochester with no website, builds each a finished one from its own photos and reviews, and writes the pitch.

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Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, for web developers (15-1254) and web and digital interface designers (15-1255). Those are employees' wages; freelance rates and prices here are estimates built from them, not BLS figures.